Top 10 Ways to 'Make Your Mark' Every Day
Arruda, Brand Expert
succeed today, you need to be visible and known for
something. That means you need to take every opportunity
to make your mark – enabling you to benefit from the
personal brand equity that builds over time. You can
do this by consistently expressing your brand through
the most routine and banal opportunities you have
every day. Here are ten ways to 'Make Your Mark.'
Your Voice-mail or Answering Machine Message
many voice-mails do you get each day? Your outgoing
greeting is an opportunity for you to express your
brand. It says a lot about you. Last week, I was speaking
with a professional trainer and self proclaimed 'fitness
freak' and she told me that her voice-mail greeting
includes a different health tip every day. This reinforces
her message of commitment to health and fitness. She
told me that she often receives calls where the person
on the other end of the phone says 'Oh...I was hoping
to get your voice-mail.'
Your E-mail Template
probably send hundreds of e-mails a month. Each one
is an opportunity for you to communicate your brand.
The way your mail template is designed along with
the information you include at the bottom of your
mails - your signature and contact information - says
a lot about you. Jeff, a marketing manager whose brand
is all about fun, adds a dose of humor to his contact
information. He includes a randomly generated joke
and links to his favorite humorous web sites.
Your Written Correspondence
stationery system and business cards are great opportunities
to express who you are. Ensure that you choose materials
and formats that are expressing your brand attributes.
does your work environment say about you? Do you have
a messy desk, art work on the walls of your office,
etc. What does your office say about you? What makes
it speak in your unique voice? Have you moved to a
completely paperless office, or are you surrounded
with manila folders and sheets of paper? Does your
workspace communicate your interests, passions, talents,
values, and strengths? Whatever your answers, be aware
that your workspace reveals a lot about you.
Your Web Site
you are in business, your potential clients will certainly
take a look at your web site before bringing you on
board. If you are working inside a corporation, you
still should have your own web site. If you haven't
done so already, consider buying your personal web
site address. And if you have a web site, make sure
the content, format and navigation reflect your brand.
And update it regularly to ensure that the content
is fresh and relevant.
Your Clothes/Personal Trademarks
you wear can help you make your mark. Make sure your
wardrobe both reflects your brand and is appropriate
for your target audience. You may even want to develop
a trademark if it feels right for you. A client of
mine who consults with design departments at ad agencies
is an expert in color. People hire her because of
her keen eye for choosing and combining colors. Her
daily attire always combines complementary colors.
If she has on a blue suit, she will wear an orange
scarf or if she is wearing a red dress, she will wear
a green belt. For most of us, this complementary combination
goes unnoticed; but members of her target audience
always receive the message.
so many people competing for the same jobs or for
the same piece of business, you need to make your
resume or proposal stand out. And you need to do so
in a way that reflects your brand. Do you have a written
resume, send people to a web link, is it on CD, do
you have a portfolio? Is it color or black and white?
Do you include the logos of companies where you have
worked before? Make your mark with your proposal and
you will make a major impression.
Logo/Graphic Elements, Fonts, Colors
of all the simple things like the logos or fonts you
use, the colors you choose for your electronic correspondence
as ways to make your mark. Don't choose rare fonts
or colors for the sake of being different, choose
them based on how strongly they will reflect your
brand – your unique promise of value. Create your
own identity standards and use them consistently.
Your logo, fonts you use, standard color palettes
used consistently communicate your brand. Do you have
a standard font that you use?
Your Thank-you cards
way you express thanks says a lot about your brand.
Do you send e-cards, written thank you notes or call
people to thank them? Brian, a communications executive
sends thank you cards to members of his team every
time they have achieved a goal. He hand types them
to express the importance he places on the written
word. By doing so, he makes an indelible mark on the
Your Brief Case/Notebook, etc.
do you carry to client meetings? Do you use a laptop
or paper notebook? Do you have a leather-bound diary
or a palm pilot? What type of pen do you carry? Although
these are small items, they say a lot about you and
give you an opportunity to make your mark.
the author . . .
his unique expertise in the human side of branding,
William Arruda delivers keynotes, programs and workshops
to inspire, entertain, educate and motivate. Learn
more about William at http://www.reachcc.com